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Wednesday, September 9, 2015

An Epic Quest For Ginger Unfolds As I Review "The Reason I Shop Online"

"THE REASON I SHOP ONLINE" (2015)
Genre: Comedy
Length- 3:53
Company:  LAITO Media

Honey (Zenna Turner) goes shopping one day at her local grocery store without a care in the world.  She picks up a few items, checks them off her list, and heads up to the front counter, where the distant clerk (Katy Jane) rings her up and gives her a total.

But Honey's missing something.  Doesn't this store carry ginger?

The clerk shakes her head no.

So it's up to Honey -- with the help of her dear cellular friend Siri -- to find ginger to complete her shopping for the day.

Thus begins an epic adventure which Honey shall never forget . . .

WHERE ARE WE GOING?

"The Reason I Shop Online" is a short film written by Alexandra Taylor for the Shortfilm48 film competition.  What that means is that LAITO Media had 48 hours to write, cast, produce and edit together the film to be included in the contest.  The results are what you see in this short.

It never fails to amaze me the kind of quality content people can make in such an insanely short amount of time.  "The Reason I Shop Online" is another example of a film made under such constraints that still manages to be entertaining.

Directed by Rob Lainchbury and Director of Photography Lauren Hatchard, the film looks good.  There's no credit for the editing, but the color grading looks spectacular, especially for the outdoor scenes.  The greens are so vivid and beautiful.

As this is a comedy film, I don't want to say too much because anything I say will spoil the jokes.  I will say that the soundtrack was quite amusing considering Honey's rather mundane goal.

OVERALL SCORES:

Writing: 3 / 5.  Taylor's script, while amusing, didn't feel like it went anywhere and never made me laugh out loud.
Directing: 3 / 5.  The camera moves were handheld and somewhat uninspired -- you can chalk some of that up to the fact that there wasn't exactly a lot of time for them to storyboard or analyze locations for cool shots.  Lainchbury and company were doing this by the seats of their pants.
Editing: 4 / 5.  The movie looks great and is cut together well.
Sound/Music: 3.5 / 5.  It's a nice epic soundtrack we're treated to, and the dialogue and sound is professionally recorded with level volumes.
Acting: 2.5 / 5.  Turner's acting felt flat for the most part.  Jane's performance was far more natural -- granted, her (second) role also allowed her a lot more room to grow.

Final Grade:  3.2 / 5.

Don't forget to check out "The Reason I Shop Online" and follow the creators on Facebook!



Thanks for reading! I'm a screenwriter and script consultant. Most recently, I've worked with LMC Productions and Mad Antz Films in Australia. I helped mold Goodybag Productions' award winning screenplay "The Teacher" and Michael Maguire's feature length script "The Wolfpack", which is still in development.

Check out my blog and let's get in touch!